"Over the past decade, Shebin has been an invaluable resource, providing analysis and direction for our operations and new projects. Shebin’s strength has been his ability to immerse himself into our ways of working and providing advise that supports our company’s short, medium and long-term goals. Shebin’s knowledge and experience in the mid-market segment covers new market studies, operations and marketing. He understands cost analysis which we believe is vital in this market. Shebin has been in the trade long enough to understand its trends, and advice how to navigate through different market situations. They were also practical and helped us in achieving the desired results. Landmark Hotels & Suites is a leading mid-market hotel chain with six hotels in the UAE and one in KSA."