Cold calls are difficult. Cold calls are Alchemy. Having the right Process in place is paramount. Leads are the first step, the lead. Sales are the endgame, the gold. Cold calls should not be your first line of recourse in most businesses. Methods of lead gen with less obstacles should be tapped prior to engaging in cold calls. In modern times, people like the freedom to shop around and choose, raise their hand and be called, SEO helps you be found in the shopping process by the client. Other people like to discover and ads help them do that, help you raise your company to the top of a prospects awareness. Cold calls are for the stubborn clients that you want to “Hunt”.